Agnelli and Cairo delighted with new Serie A TV rights deal

Andrea Agnelli and Urbano Cairo are satisfied with the new deal for the broadcast of Serie A games with DAZN reportedly close to securing the domestic rights for the 2021 to 2024 cycle.


Several reports claim DAZN have made an €850m bid for the latest rights tender, bettering the offer from Sky Italia by €100m.


The Lega Serie A is expected to confirm the agreement on Thursday with the sport streaming service ready to broadcast seven out of 10 Serie A games each weekend, starting next season.


“We’ve got an excellent result. No other league has been able to negotiate at this level. We must be really careful not to miss out on these figures,” Andrea Agnelli told Il Corriere della Sera.


Torino President Urbano Cairo seems satisfied too.


“I think we’ve all done a good job, the offer from DAZN looked at carefully.


“The general assembly has the final say but it should be highlighted that if there is a fall in the value of TV rights worldwide, Italian football is proving itself to be on an upward trajectory, displaying an interest that other leagues have lost”.